"Service Design" the definition

In the early 20th century, "design" always as "form follow function". As the technology progress, new forms of "design" and "service" emerged. From design point of view, we could use five "Fs" to describe the change from designing "function" for the user's need to servicing "feeling" for the user's pleasure. The five Fs include (1) 1930's design for "Function" , (2) 1950's design for "Friendly", (3) 1970's design for "Fun", (4) 1990's design for "Fancy", and (5) 2000's design for "Feeling" (Lin, 2007; Lin et al., 2007).

Service design can be both tangible and intangible. It can involve artefacts and other things including communication, environment and behaviours. Whichever form it takes it must be consistent, easy to use and be strategically applied (Hollins, 2008).