"Service Design" the definition

In the early 20th century, "design" always as "form follow function". As the technology progress, new forms of "design" and "service" emerged. From design point of view, we could use five "Fs" to describe the change from designing "function" for the user's need to servicing "feeling" for the user's pleasure. The five Fs include (1) 1930's design for "Function" , (2) 1950's design for "Friendly", (3) 1970's design for "Fun", (4) 1990's design for "Fancy", and (5) 2000's design for "Feeling" (Lin, 2007; Lin et al., 2007).

Service design can be both tangible and intangible. It can involve artefacts and other things including communication, environment and behaviours. Whichever form it takes it must be consistent, easy to use and be strategically applied (Hollins, 2008).

Bumi Kenyalang 2009

Socio-cultural context

Vygotsky (1986) argues that a child's development cannot be understood by a study of the individual. We must also examine the external social world in which that individual life has developed...Through participation in activities that require cognitive and communicative functions, children are drawn into the use of these functions in ways that nurture and 'scaffold' them".

Beyer & Holtzblatt (1998) Cultural context is the mindset that people operate within and that plays a part in everything they do.

Researcher is planning to investigate how social-culture context can help the development of ICT in products and service design. The main objective is to develop methods that can be used in industrial design practice during both ends of design process.